The Ultimate Guide to Selling Pre-Rolls Wholesale Pricing and Marketing

How to Sell More Pre-Rolls: Wholesale Tips for Retailers

Pre-rolls are one of the fastest-moving cannabis products in retail, making them an essential part of any dispensary or smoke shop’s inventory. Whether you're selling THCA pre-rolls, THCP pre-rolls, infused options, or bulk packs, understanding what drives sales, how to price them, and how to market them effectively can make a huge difference in your bottom line.

In this guide, we’ll break down the best wholesale strategies to maximize pre-roll sales, including product selection, pricing, marketing, and display techniques.

Why Pre-Rolls Are One of the Best-Selling Cannabis Products

Pre-rolls are a convenient, affordable, and ready-to-smoke product that attracts a wide range of customers—from casual users to heavy consumers. Their low price point and grab-and-go appeal make them a high-volume seller, especially when marketed properly.

✅ Convenience: No grinding, rolling, or prep—just light and smoke.
✅ Affordability: Pre-rolls are a cost-effective way for customers to try new strains.
✅ Impulse Buy: Placing them near the register can boost sales dramatically.
✅ Customization: Options like THCA pre-rolls, infused joints, and bulk packs give customers variety.

With the right wholesale supplier and strategy, pre-rolls can become one of the highest-margin products in your store.

Step 1: Choose the Right Pre-Rolls to Sell

Not all pre-rolls are created equal. Stocking high-quality, well-packaged, and trending products is key to increasing sales.

Types of Pre-Rolls That Sell Best

📌 THCA Pre-Rolls – The most in-demand type, offering potency and compliance in legal markets.
📌 Infused Pre-Rolls – Rolled with kief, THCA diamonds, or live resin for added potency.
📌 Multipacks – Three or five-packs sell better than singles due to bulk savings.
📌 Exotic Strains – Customers love unique terpene profiles and top-shelf genetics.
📌 Branded & Labeled Options – Eye-catching packaging makes products stand out.

📢 Wholesale Tip: At BakeBoxx, we offer bulk THCA pre-rolls, infused options, and premium multipacks that move fast in retail.

Step 2: Price Them for Profitability

Pricing Strategy for Pre-Rolls

Pricing pre-rolls correctly ensures strong profit margins while keeping customers happy.

💰 Standard Pre-Rolls: Retail for $8-$15 per joint, with a wholesale cost of $2-$5.
💎 Infused Pre-Rolls: Retail for $15-$20 per joint, wholesale cost of $6-$10 or less
📦 Multipacks (3-5 count): Offer bulk discounts while increasing overall sales.

📢 Wholesale Tip: Multipacks increase the average cart size and repeat sales. Our brand SweetHigh offers bulk pre roll 3-packs and 50-count jars for retailers looking for high-margin pre-rolls.

Step 3: Merchandising & Display Strategies

Where and how you display pre-rolls can make or break sales.

Best Practices for Displaying Pre-Rolls

🛒 Place them near checkout: Many customers grab pre-rolls as an impulse buy.
🎯 Use glass jars or clear containers: Let customers see what they’re getting.
🔥 Feature high-end options: Upsell infused and exotic pre-rolls for higher margins.
📢 Educate customers: Highlight strain effects, potency, and best-sellers.

📢 Wholesale Tip: Keep a jar of pre rolls displayed at the checkout of your store for customers that impulse buy or even offer them at discounts if someone buys a certain amount of products.   

Step 4: Marketing Pre-Rolls to Drive Sales

Marketing is key to moving more pre-rolls—both online and in-store.

Marketing Strategies for Wholesale Pre-Rolls

📌 Create bundle deals: “Buy 3 pre-rolls, get 1 free” or pair with flower purchases.
📌 Use social proof: Display “Best Seller” or “Staff Pick” signs to increase trust.
📌 Leverage online marketing: Feature pre-rolls in email campaigns and social media.
📌 Offer a loyalty program: Reward customers who buy pre-rolls frequently.

📢 Wholesale Tip: Many customers want pre-rolls for special occasions. Run targeted promotions around holidays, weekends, and major cannabis events to increase sales. For example give discounts on jars of 50 pre rolls wholesale for customers having public and private events like weddings and such.

Step 5: Stock Up with a Reliable Wholesale Supplier

To maximize pre-roll sales, you need high-quality products, competitive pricing, and reliable supply.

✅ Bulk THCA pre-rolls and infused options
✅ 3-pack and 50-count wholesale jars for easy stocking
✅ Premium packaging that stands out

📢 Why Choose BakeBoxx Wholesale for Your Pre-Roll Supply?
At BakeBoxx Wholesale, we provide top-tier pre-rolls in bulk, including:
✔ SweetHigh 3-Pack THCA Pre-Rolls – Diamond-infused, premium strains.
✔ SweetHigh 50-Count THCA Pre-Rolls – Perfect for high-volume retailers.
✔ Elevated Exotic Pre-Roll Boxes – 4 x 2g moonrock-coated pre-rolls.

With 600+ wholesale partners stocking our pre-rolls monthly, BakeBoxx is the go-to supplier for retailers who want premium pre-rolls that actually sell.

📢 Stock up today in bulk and boost your pre-roll sales with BakeBoxx Wholesale! 🚀

Contact BakeBoxx today